2025 Residential Roofing Market Analysis
Comprehensive data-driven insights into the residential roofing market, digital marketing ROI, and lead generation benchmarks that successful contractors use to grow their businesses.
Market Overview
The residential roofing industry continues to show strong growth, driven by storm activity, aging housing stock, and increased homeowner investment in property improvements.
Digital Marketing ROI for Roofing Contractors
Data from 2,400+ roofing contractors shows significant variations in digital marketing performance based on strategy and execution quality.
Marketing Channel ROI Comparison
Lead Generation Benchmarks
Industry benchmarks for lead generation performance across different marketing channels and contractor revenue tiers.
Show Rates by Channel
Appointment to Sale Conversion
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