Why Smart Contractors Are Leaving HomeAdvisor
The HomeAdvisor Problem
- • Shared leads: Compete with 3-5 other contractors
- • Poor show rates: 25-35% appointment attendance
- • Unqualified prospects: No budget verification
- • Price shopping: Immediate race to the bottom
- • High costs: Pay for leads that don't convert
- • No exclusivity: Homeowners get 5+ calls instantly
- • Quality issues: Mixed with handymen and low-quality operators
- • No control: Can't choose your prospects
According to recent industry surveys, 73% of contractors report dissatisfaction with traditional lead generation platforms. The main complaints? Poor lead quality, low show rates, and too much competition for every prospect.
HomeAdvisor vs Pay-Per-Show Marketing
| Feature | HomeAdvisor | Pay-Per-Show |
|---|---|---|
| Lead Exclusivity | ❌ Shared with 3-5 competitors | ✅ 100% Exclusive |
| Show Rates | ❌ 25-35% | ✅ 85-90% |
| Payment Model | ❌ Pay per lead (regardless of outcome) | ✅ Pay only when they show |
| Qualification | ❌ Basic form submission | ✅ AI-powered conversation |
| Budget Verification | ❌ No verification | ✅ Pre-qualified budgets |
Industry-Specific Alternatives
Roofing Contractors
Specialized roofing lead generation with storm tracking and insurance claim assistance.
- • Storm damage campaigns
- • Premium material education
- • Local authority positioning
HVAC Companies
System replacement and installation leads with energy efficiency focus.
- • Emergency replacement campaigns
- • Seasonal demand optimization
- • Commercial & residential
Landscapers
High-value landscaping and hardscaping project generation.
- • Seasonal campaign optimization
- • Premium outdoor living focus
- • Commercial landscaping
Ready to Leave HomeAdvisor Behind?
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