Quick Comparison
Pay-Per-Click (PPC)
Pay for each click on your ads, regardless of whether visitors become customers or even contact you.
Pay-Per-Show
Pay per qualified appointment that shows up for scheduled calls or estimates. No payment for no-shows.
Pay-Per-Click vs Pay-Per-Show: Side by Side
| Factor | Pay-Per-Click | Pay-Per-Show |
|---|---|---|
| What You Pay For | Website clicks | Qualified appointments that show |
| Risk Level | High - pay regardless of outcomes | Lower - pay only when prospects show |
| Lead Quality | Varies widely, no pre-qualification | Pre-qualified for budget and timeline |
| Competition | High - everyone uses PPC | Exclusive appointments, no sharing |
| Management Required | Ongoing keyword and bid management | Setup then automated follow-up |
How Pay-Per-Click Marketing Works
The PPC Process
- Create ads on Google or Meta platforms
- Set keyword targets and bid amounts
- Pay each time someone clicks your ad
- Hope visitors contact you or fill out forms
- Follow up with leads manually
- Try to convert leads to appointments
PPC Challenges
- • Pay for clicks that never convert
- • No guarantee visitors will contact you
- • Constant bid management required
- • Click fraud wastes budget
- • Competitors can drive up costs
- • Results vary by market conditions
When PPC Works
- • You have experience managing campaigns
- • Strong website conversion optimization
- • Dedicated budget for testing
- • Time to monitor and adjust daily
- • Established follow-up processes
How Pay-Per-Show Marketing Works
The Pay-Per-Show Process
- We run targeted ads on Meta and Google
- Traffic goes to purpose-built funnels
- AI-driven follow-up qualifies prospects
- Qualified prospects book directly on your calendar
- You pay per qualified appointment that shows
- No payment for no-shows or unqualified leads
Pay-Per-Show Benefits
- • Pay only when prospects show up
- • Pre-qualified for budget and timeline
- • Exclusive appointments, no competition
- • Automated qualification and booking
- • Built-in GoHighLevel CRM integration
- • Results tracking and reporting
Best For
- • High-ticket home service contractors
- • Companies doing $30k+ monthly revenue
- • Average job value $2k or more
- • Roofing, HVAC, remodeling, windows, landscaping
- • Contractors who want predictable lead flow
Cost Structure Comparison
Pay-Per-Click Costs
Pay regardless of lead quality or conversion
Pay-Per-Show Costs
Pay only for qualified appointments that show
Pricing Note
There is a one-time setup fee and then billing is pay per qualified show. Pricing varies by niche and region. Contact us for specifics.
Which Should You Choose?
Choose PPC If:
- • You have experience managing ad campaigns
- • Your website converts visitors well
- • You have time to monitor campaigns daily
- • You want full control over targeting
- • You have established follow-up processes
Choose Pay-Per-Show If:
- • You want to reduce marketing risk
- • You prefer qualified appointments over clicks
- • You do high-ticket home services
- • You want automated lead qualification
- • You prefer exclusive, non-shared leads
Frequently Asked Questions
What counts as a qualified show?
A prospect who meets agreed qualification criteria and attends the scheduled call or estimate for at least 10 minutes within 15 minutes of start time.
Can I use both PPC and pay-per-show?
Yes, many contractors use pay-per-show as their primary system while maintaining smaller PPC campaigns for brand awareness or specific promotions.
Which gives faster results?
PPC can generate clicks immediately, but pay-per-show typically delivers qualified appointments faster due to automated follow-up and qualification processes. Results vary by market and budget.
What tools do you use for pay-per-show?
We use ads on Meta and Google, GoHighLevel for CRM and automation, and AI-driven follow-up via SMS or iMessage, email, and voice for qualification and booking.
Ready to Try Pay-Per-Show Marketing?
See how paying per qualified appointment that shows can reduce your marketing risk and deliver better results than traditional PPC.
Learn About Pay-Per-ShowResults vary by market, offer, seasonality, and budget. Ad approvals and costs are determined by the platforms. We do not guarantee revenue or job outcomes. Pricing, qualification, and show criteria are finalized in writing before launch.
