Pay-Per-Show vs Traditional Marketing for Contractors

The Problem with Traditional Contractor Marketing

If you're a roofing, HVAC, remodeling, landscaping, or window contractor doing serious revenue, you've probably tried the "traditional" marketing approaches. And if you're reading this, they probably left you frustrated.

Here's what most contractors experience:

• Paying $500-$2000/month in retainers with unclear results
• Buying leads from HomeAdvisor or Angi that 4 other contractors also received
• Getting "leads" who don't remember filling out a form
• Show rates of 30-40% (meaning 6-7 out of 10 scheduled appointments are no-shows)
• Competing on price because prospects are shopping multiple estimates

We get it. You've probably said, "I've been burned by marketing agencies before" or "Every lead service promises the world and delivers garbage." That skepticism is completely justified.

Introducing Pay-Per-Show: A Better Way

Pay-per-show marketing flips the entire model on its head. Instead of paying for promises, clicks, or shared leads, you only pay when a qualified prospect actually shows up for their scheduled appointment.

How Pay-Per-Show Works

1. We Find Your Ideal Customers - Through targeted campaigns in your service area
2. We Qualify and Book Them - Our AI systems ensure they're serious and qualified before scheduling
3. You Close the Deal - Meet with prospects who show up ready to discuss their project
4. You Pay Only for Shows - No payment unless they actually attend the appointment

Head-to-Head Comparison

Why Contractors Are Making the Switch

1. Risk Reversal

"I've thrown money at marketing before and gotten nothing." With pay-per-show, that's impossible. If we don't deliver qualified prospects who show up, it costs you $0. We put our money where our mouth is.

2. Exclusive Opportunities

No more racing 4 other contractors to the same lead. When we book an appointment for you, that homeowner is expecting to speak with your company only. You're not competing on price before you even get in the door.

3. Predictable Growth

Instead of wondering "will this month's marketing work?", you get predictable appointment flow. Need to scale up? Book more appointments. Need to slow down? Reduce volume. It's growth on your terms.

4. Time Efficiency

Stop spending hours sorting through junk leads or chasing people who will never buy. Every appointment is with someone who has genuine interest and the budget for your services.

Addressing the "I'm Already Maxed Out" Concern

"I'm already busy - more leads just means more headaches."

We hear this a lot, and it's actually a good problem to have. But here's the thing: not all appointments are equal. Our system doesn't just bring you more work - it brings you better work.

• Higher Project Values: Our clients typically see 40-60% higher average project values because prospects are pre-qualified for premium services
• Flexible Volume: You control how many appointments you want per week. Start with 2-3, scale to 10+ when ready
• Replace Low-Value Work: Use these high-quality opportunities to replace smaller, less profitable jobs
• Waiting List Management: Build a pipeline for when you have openings or cancellations

The goal isn't to double your workload - it's to optimize your revenue per hour worked.

Real Results from Real Contractors

"I was skeptical after getting burned by three different agencies. But this pay-per-show model changed everything. I went from chasing $8k roofing jobs to closing $45k premium installations. Same amount of work, way better profit."

"The best part? I stopped competing on price. When someone books an appointment through this system, they're not shopping around - they want to work with us specifically. My close rate went from 45% to 78%."

Is Pay-Per-Show Right for Your Business?

✅ You're a Perfect Fit If:

• You're doing $50k+/month in revenue
• Your average project value is $5k+ (ideally $10k+)
• You have capacity for 5-20 new appointments per month
• You're tired of competing on price
• You want predictable, scalable growth
• You're good at closing deals when you get in front of qualified prospects

❌ This Probably Isn't for You If:

• You're doing under $50k/month
• Your services are under $3k average
• You can't handle additional appointments
• You're looking for the cheapest possible marketing
• You don't have good systems for following up with prospects

The Bottom Line

Traditional marketing makes you pay for promises. Pay-per-show makes you pay for results.

If you're tired of wasting money on marketing that doesn't work, tired of competing with 4 other contractors for every lead, and ready for a system that only costs you money when it actually puts qualified prospects in front of you...

Then it's time to explore the pay-per-show model.