Common Roofing Marketing Challenges
Roofing contractors face unique marketing challenges including seasonal demand, storm-driven leads, insurance claim complexity, and high competition.
Traditional Problems:
- • Seasonal demand fluctuations
- • Storm chasing competition
- • Insurance claim complexity
- • Price shopping mentality
- • Shared lead services
Impact on Business:
- • Inconsistent lead flow
- • Low-quality prospects
- • Compressed profit margins
- • High customer acquisition costs
- • Difficulty scaling operations
How Pay-Per-Show Marketing Works for Roofing Contractors
Roofing-Specific System
Our Pay-Per-Show system is customized for roofing contractors, focusing on storm damage leads, insurance claims, and premium replacement projects with qualified homeowners.
Targeted Roofing Ads
We run targeted ads on Meta and Google specifically for roofing services, storm damage, and insurance claims in your service area.
Roofing Ad Targeting:
- • Storm damage and weather event targeting
- • Insurance claim assistance messaging
- • Roof age and replacement timing
- • Premium material and energy efficiency
Roofing Lead Qualification
AI-driven follow-up qualifies prospects specifically for roofing projects, including insurance claims, damage assessment needs, and replacement timelines.
Roofing Qualification Questions:
- • "Do you have storm damage or an active insurance claim?"
- • "How old is your current roof?"
- • "Are you experiencing any leaks or visible damage?"
- • "What type of roofing material are you considering?"
Exclusive Roofing Appointments
Qualified prospects book roof inspections and consultations directly on your calendar. You pay per qualified appointment that shows up.
Appointment Types:
- • Storm damage inspections
- • Insurance claim consultations
- • Roof replacement estimates
- • Maintenance and repair assessments
Benefits for Roofing Contractors
Storm Damage Focus
- • Weather event tracking and targeting
- • Insurance claim expertise positioning
- • Urgent repair and replacement messaging
- • Premium material and warranty focus
- • Local expertise and licensing emphasis
Qualified Prospects
- • Homeowners with actual damage
- • Insurance claim holders
- • Realistic replacement timelines
- • Premium material consideration
- • Decision-maker authority confirmed
Exclusive Appointments
- • No competition during inspections
- • Educational rather than price-focused
- • Trust-building opportunity
- • Insurance claim guidance positioning
- • Premium service differentiation
Seasonal Stability
- • Year-round lead generation
- • Maintenance and inspection focus
- • Energy efficiency messaging
- • Preventive replacement positioning
- • Consistent appointment flow
Types of Roofing Leads Generated
Storm Damage Leads
Homeowners with recent storm damage, active insurance claims, or visible roof damage requiring immediate attention.
Lead Characteristics:
- • Recent weather events in area
- • Visible damage or leaks
- • Insurance claim filed or pending
- • Urgent timeline for repairs
Qualification Focus:
- • Insurance coverage verification
- • Damage extent assessment needs
- • Adjuster meeting coordination
- • Repair vs replacement decision
Roof Replacement Leads
Homeowners with aging roofs considering proactive replacement for energy efficiency, curb appeal, or preventive maintenance.
Lead Characteristics:
- • Roof age 15-25+ years
- • Energy efficiency concerns
- • Home sale preparation
- • Preventive replacement mindset
Qualification Focus:
- • Material preferences and budget
- • Timeline flexibility
- • Energy efficiency priorities
- • Warranty and longevity focus
Premium Upgrade Leads
Homeowners interested in premium roofing materials, energy efficiency upgrades, or architectural enhancements.
Lead Characteristics:
- • Higher-end neighborhoods
- • Energy efficiency focus
- • Architectural design interest
- • Long-term value perspective
Qualification Focus:
- • Premium material budget
- • Design consultation needs
- • Energy efficiency goals
- • Warranty and maintenance expectations
Roofing CRM Integration
GoHighLevel Setup for Roofing
The system integrates with GoHighLevel CRM with roofing-specific workflows, tracking, and automation designed for storm damage, insurance claims, and replacement projects.
Roofing-Specific Fields:
- • Roof age and material type
- • Storm damage and insurance claim status
- • Property type and square footage
- • Urgency level and timeline
- • Material preferences and budget range
Automation Workflows:
- • Storm damage inspection booking
- • Insurance claim documentation
- • Material selection and pricing
- • Project timeline and scheduling
- • Post-installation follow-up
Frequently Asked Questions
How do you handle seasonal demand for roofing?
The system generates leads year-round by focusing on different messaging - storm damage and urgent repairs during active seasons, preventive replacement and energy efficiency during slower periods.
Do you work with insurance claim leads?
Yes, the qualification process includes insurance claim status, adjuster information, and claim timeline. We can coordinate with insurance processes and adjuster meetings.
What counts as a qualified roofing show?
A homeowner or authorized decision-maker who meets agreed qualification criteria and attends the scheduled roof inspection or consultation for at least 10 minutes within 15 minutes of start time.
How is roofing marketing priced?
There is a one-time setup fee for the roofing-specific system and then billing is pay per qualified show. Pricing varies by region and market conditions. Contact us for specifics.
Ready for Qualified Roofing Appointments?
See how the Pay-Per-Show system can deliver exclusive roofing appointments with qualified homeowners who actually show up and are ready to invest in quality work.
Get Roofing Marketing SystemResults vary by market, offer, seasonality, and budget. Ad approvals and costs are determined by the platforms. We do not guarantee revenue or job outcomes. Setup covers roofing-specific configuration and qualification criteria.
