1. Local SEO Fundamentals for Roofing Contractors
Local SEO is the foundation of successful roofing contractor marketing. 97% of consumers search online for local businesses, making local search optimization critical for generating qualified roofing leads.
Key Local SEO Statistics:
- • 46% of Google searches have local intent
- • 72% of local searches result in store visits
- • 28% of local searches convert to purchases
- • 88% of local searches on mobile visit or call within 24 hours
Google Business Profile Optimization
Your Google Business Profile is your most important local SEO asset. Optimized profiles appear in the Local Pack, Maps, and generate 5x more views than unoptimized listings.
Essential Elements:
- ✓ Complete business information
- ✓ High-quality photos (20+ images)
- ✓ Regular posts and updates
- ✓ Customer review management
- ✓ Service area definitions
- ✓ Business hours and contact info
Advanced Optimization:
- ✓ Q&A section management
- ✓ Booking integration setup
- ✓ Product/service showcases
- ✓ Virtual tour integration
- ✓ Performance analytics tracking
- ✓ Competitor analysis
2. Roofing Keyword Research Strategy
Effective keyword research targets high-intent searches that convert to roofing leads. Focus on local, commercial intent keywords that indicate immediate need for roofing services.
High-Converting Roofing Keywords
Emergency Keywords (High Intent)
- • roof repair near me
- • emergency roof repair
- • roof leak repair
- • storm damage roof repair
- • roof replacement urgent
Service Keywords (Medium Intent)
- • roofing contractors near me
- • roof installation [city]
- • commercial roofing company
- • residential roofers
- • roof inspection services
Material Keywords (Lower Intent)
- • asphalt shingle roofing
- • metal roof installation
- • tile roof contractors
- • flat roof specialists
- • slate roof repair
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Book Free Strategy CallThis is a comprehensive 8-section guide. The complete version includes detailed strategies for technical SEO, content marketing, link building, conversion optimization, analytics tracking, and real case studies with measurable results.
