What is pay-per-appointment marketing?

Pay-per-appointment marketing means you only pay when qualified homeowners are confirmed and booked on your calendar. We use AI-powered booking systems with exclusive campaigns to schedule appointments directly. No more paying for leads that don't convert.

How is pay-per-appointment different from HomeAdvisor?

HomeAdvisor sells the same lead to 3-5 contractors. You're competing on price before you even meet them. Our leads are exclusive - they only talk to you, and you only pay when they get booked.

Will this actually reduce my stress?

Most contractors who switch to our system report sleeping better within 30 days. When you know exactly how many appointments are coming next week, the constant 'where will we find work?' anxiety disappears.

What is customer acquisition cost (CAC) for roofing contractors?

Customer acquisition cost is the total marketing and sales cost divided by the number of customers acquired. For roofing contractors, CAC typically ranges from $200-$800 per customer depending on marketing channels, lead quality, and conversion rates.

How do you calculate customer acquisition cost?

Calculate CAC by dividing total marketing and sales costs (advertising, salaries, tools, overhead) by the number of customers acquired in the same period. Include all costs: ad spend, marketing tools, sales team compensation, and overhead allocation.

What is a good customer acquisition cost for roofing contractors?

A good CAC for roofing contractors is 20-30% of average project value. If average projects are $15,000, target CAC of $3,000-$4,500. Lower CAC relative to customer lifetime value indicates healthy, scalable growth.

CAC Calculation • ROI Optimization • Scaling Strategy

Roofing Customer Acquisition Cost Optimization

Calculate, track, and optimize your customer acquisition cost to scale your roofing business profitably. Learn proven strategies to reduce CAC, improve ROI, and maximize marketing efficiency.

How to Calculate Customer Acquisition Cost

CAC Formula

CAC = Total Marketing & Sales Costs ÷ Customers Acquired

Include in Costs:

• Advertising spend (Google Ads, Facebook, etc.)
• Marketing team salaries
• Marketing tools and software
• Sales team compensation
• Overhead allocation

Example Calculation:

• Total Marketing Costs: $30,000
• Customers Acquired: 15
• CAC = $30,000 ÷ 15 = $2,000
• Average Project Value: $18,000
• CAC Ratio: 11% (Excellent)

CAC Optimization Strategies

Improve Conversion Rates

Optimize landing pages, improve lead qualification, and enhance sales processes. Higher conversion rates mean more customers from the same marketing spend, reducing CAC.

Focus on High-ROI Channels

Identify and double down on marketing channels with the lowest CAC and highest conversion rates. Shift budget from high-CAC channels to low-CAC channels.

Increase Customer Lifetime Value

Develop repeat customer programs, upsell services, and build referral systems. Higher LTV makes higher CAC acceptable and improves overall profitability.

Reduce Your Customer Acquisition Cost

Pay-Per-Appointment lead generation reduces CAC by only paying for qualified appointments. Schedule your free strategy consultation below.

Ready to Get Started?

Schedule your free 30-minute consultation to see if our Pay-Per-Appointment system is right for your business.

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