AI lowers the cost of producing content, which changes what you pay an agency for. The real value of a good partner shifts toward strategy and oversight.
What AI can handle in-house
- First drafts of posts, emails, and copy.
- Repurposing content across channels.
- Headline and variation testing.
What agencies still do better
- Strategy and positioning.
- Brand consistency and taste.
- Accountability for results.
Marketing is a leading AI use area, per McKinsey, with examples in Google Cloud's case studies. These figures are third-party research for context, not a prediction of what any single business will see.
Can AI replace my marketing agency? +
It can replace much of the production work, but strategy and brand judgment still benefit from people.
Will using AI lower my agency costs? +
It can shift spend toward strategy and away from production, but results vary.
Should I do marketing in-house with AI? +
For production, often yes. For strategy, consider keeping experienced help.
Weigh the trade-offs with our ROI guide.