Pay-Per-Show Marketing Definition
Pay-per-show marketing is a lead generation model where contractors only pay when prospects actually show up for scheduled appointments. Unlike traditional pay-per-lead systems, you don't waste money on no-shows, unqualified leads, or prospects who never had any intention of buying.
Key Benefits:
- • Pay only for results: No payment if they don't show up
- • Higher show rates: 85-90% vs 25-35% industry average
- • Better qualified prospects: Pre-screened for budget and timeline
- • Exclusive appointments: No competition with other contractors
How Pay-Per-Show is Different from Traditional Marketing
Traditional Pay-Per-Lead
- ❌ Pay upfront for every lead, regardless of quality
- ❌ 25-35% show rates - most leads don't show up
- ❌ Shared with competitors - instant price wars
- ❌ No qualification - tire-kickers and window shoppers
- ❌ No refunds for bad leads or no-shows
Pay-Per-Show Marketing
- ✅ Pay only when they show - no show, no payment
- ✅ 85-90% show rates - prospects actually attend
- ✅ Exclusive appointments - no competition
- ✅ AI-qualified prospects - budget and timeline verified
- ✅ Performance-based pricing - aligned incentives
How Pay-Per-Show Marketing Works
Pay-per-show marketing uses a sophisticated 3-step process to ensure you only meet with qualified prospects who are ready to buy. Here's exactly how the ACE Pipeline System works:
Advanced Marketing Attracts Qualified Prospects
Instead of generic ads that attract bargain hunters, we use industry-specific marketing campaigns that attract homeowners who value quality work and have realistic budgets.
What Makes It Different:
- • Industry-specific messaging (roofing, HVAC, landscaping, etc.)
- • Premium positioning that attracts quality customers
- • Educational content that builds trust and authority
- • Targeted to homeowners with realistic project budgets
Customer AI Qualifies Every Prospect
Before anyone can book an appointment with you, they have a conversation with our AI system that determines their budget, timeline, and decision-making authority.
AI Qualification Process:
- • Budget Discovery: "For a project like this, most homeowners invest between $X-$Y. Does that align with your planning?"
- • Timeline Verification: "When would you ideally like to have this completed?"
- • Authority Confirmation: "Who else will be involved in making this decision?"
- • Project Details: Understanding scope, urgency, and specific needs
Only prospects who pass this qualification get through to book appointments. This eliminates tire-kickers and ensures you only meet with serious buyers.
Engagement System Ensures They Show Up
Qualified prospects enter an automated engagement sequence that educates them about your services, builds trust, and ensures they're prepared for the appointment.
Pre-Appointment Sequence:
- • Educational content about your services and process
- • Social proof and testimonials from similar projects
- • Appointment confirmation and preparation checklist
- • Day-of reminders and contact information
Result: Prospects arrive informed, prepared, and ready to make a decision. Show rates of 85-90% are typical.
How Pay-Per-Show Pricing Works
The payment structure is simple and fair: you only pay when a qualified prospect actually shows up for their scheduled appointment. Here's exactly how it works:
Payment Timeline
Appointment Scheduled
Qualified prospect books appointment. No payment required yet.
Prospect Shows Up
Confirmed attendance triggers payment. You pay for the qualified appointment.
No Show = No Payment
If they don't show up, you don't pay. Simple and fair.
What's Included in Payment
- ✓ AI qualification and pre-screening
- ✓ Educational nurture sequence
- ✓ Appointment scheduling and confirmation
- ✓ Reminder system and show-rate optimization
- ✓ Exclusive appointment (no competition)
What You Don't Pay For
- ✗ No-shows or cancellations
- ✗ Unqualified prospects
- ✗ Tire-kickers or window shoppers
- ✗ Prospects outside your service area
- ✗ Leads that don't convert (that's business)
Who Pay-Per-Show Marketing Works Best For
Pay-per-show marketing is ideal for contractors who do high-ticket work and want to eliminate the waste and frustration of traditional lead generation. Here's who gets the best results:
High-Ticket Contractors
Projects $5,000+ where qualification really matters
Quality-Focused Businesses
Contractors who compete on value, not price
- • Premium service providers
- • Established local businesses
- • Companies with strong reputations
- • Contractors who offer warranties
Growth-Oriented Companies
Businesses ready to invest in better systems
- • $50k+ monthly revenue
- • Tired of price competition
- • Want predictable lead flow
- • Ready to scale operations
Ready to Try Pay-Per-Show Marketing?
See how the ACE Pipeline System can deliver exclusive appointments that actually show up and convert.
Book Your Free Strategy CallFrequently Asked Questions
How much does pay-per-show marketing cost?
Costs vary by industry and project value, but you typically pay less per customer acquired compared to traditional leads due to higher show rates (85-90%) and close rates (60-70%). The exact investment depends on your market and service type.
What happens if a prospect shows up but isn't qualified?
Our AI qualification system is highly accurate, but if a prospect slips through who clearly isn't qualified (wrong budget range, not a decision maker, etc.), we'll work with you to refine the qualification criteria. The goal is qualified appointments, not just appointments.
How long does it take to see results?
Most contractors start receiving qualified appointments within 2-3 weeks of launch. The system optimizes over time, with best results typically achieved after 60-90 days as the AI learns your ideal customer profile.
Can I still use other marketing methods?
Absolutely! Pay-per-show marketing works alongside your existing marketing efforts. Many contractors use it to replace traditional lead services while maintaining their referral programs, SEO efforts, and other marketing channels.
